webxl (we brussels)
WeBXL: Reclaiming Participation through Open Democracy WeBXL is a citizen-led initiative to restore genuine public participation in Brussels. We believe democracy should be an ongoing, collaborative process—not just a vote every few years. Our Open Democracy campaign challenges the shortcomings of our current system. We ask: Why is public engagement so limited? Why are decision-making structures so closed? Our campaign empowers Brussels residents to rethink what's broken and to build a democracy that works for all of us, not just a few.
Client
Role
Time Line
Ask
To mobilize young people by empowering them as the primary agents of political change, shifting their role from passive observers to active collaborators of the system.
Visual Identity:
Color Palette: A vibrant, energetic scheme of electric purple, and bold magenta to convey dynamism.
Typography: Modern type to reflect a forward-thinking aesthetic.
Imagery: Striking portraits of diverse youth looking confidently toward the future, with the energy of protest crowds subtly blurred in the background. This symbolizes their leadership role, backed by collective action.
Core Message:
Step into your power and reshape the political landscape.
Desired Deliverables:
Social media campaigns with shareable graphics and videos.
Street art and posters in youth-centric areas.
